Vuokko Nurmesniemi / Vuokko Oy
Ms. Vuokko Nurmesniemi, Ms. Mere Eskolin
Address: Hopeasalmentie 27, 00570 Helsinki
Tel:+358 (0)9 684 7055
Fax: +358 (0)9 684 8325
Vuokko Nurmesniemi (born 1930) is an internationally known influential figure in fashion who was already involved in establishing the reputation of Finnish design in the 1950s. Vuokko Nurmesniemi designs and sells her products under her brand Vuokko. Nurmesniemi's work as an artist and designer has significantly renewed the field. Her design of fashions and fabrics for garments and interiors are part of the basis of design and applied art in Finland.
Ted Hesselbaum, museum director of Röhsska Museum in Sweden wrote about Vuokko's Retrospective in 2009: "Vuokko Nurmesniemi's collections for fashion and interior design have a strong graphic and colourful design. Their style and expression is clearly from the same era as Andy Warhol, Mark Rothko and Roy Lichtenstein. Compare the bleeding boundaries between the different blocks of colour in Mark Rothko's abstract paintings with Vuokko Nurmesniemi's sublime idea of allowing the different fields of colour overlap during painting, obtaining a stripe effect at the joins of the large monochrome areas. This has become characteristic of her patterns and is recognizable on a number of her textiles.
Pop art often took its imagenary from the excesses of consumer society, such as Andy Warhol's soup cans and Roy Lichtensteins cartoon-inspired painting. If you place Vuokko Nurmesniemi's patterns in the same context, they become even more impressive and, for me, natural participants in that era's ideal of making art available to a wider audience. The Factory and land art are suitable scenography for her creativity.
Her fashion creations are more about sculpting than dressmaking. She prefers to use the word design, rather than fashion, about her collections. When the Japanese fashion designers, Yohji Yamamoto and Issey Miyake, stepped on the international fashion scene in the 1980's, it was obvious that Vuokko Nurmesniemi was asouce of inspiration, which they both confirmed. The similarities substantiate the relationship between the culture and traditions of the Japanese and Finnish, or perhaps Nordic, design heritage. Their successes have consolidated her greatness as a designer of fashion."