Finland is one of the leading nations within the creative economies in the world. Today, Finnish design is more vital than ever, combining the best from the heritage of the 50s and 60s with the skills and innovativeness of promising young talents and the design intensive industry.
HIRAMEKI Design × Finland showcases the current phenomena of new Finnish design matched with evergreen classics during the Tokyo Designers Week in the autumn 2010. The venue of the exhibition is Living Design Center Ozone located in the Shinjuku area.
Hirameki, a spark of inspiration, guides the visitor to follow the design themes in the Living Design Center Ozone. Black Sparks reveal designers and architects behind their creations. Blue Sparks explore the wide range of lifestyles in Finland, the objects on show sharing an attitude familiar with the Japanese way of living. Green Sparks open up our social responsibility and the ecological attitude, and White Sparks collect together energy, light and high technology. Foresightful solutions are found in industrial processes represented under Grey Sparks. Neon Sparks highlight several places of the exhibition area with the joy and surprises of graphic design and young urban culture, among other aspects.
The Hirameki export promotion platform aims at delivering a current and wide perspective of Finnish design to the Japanese audience, opening new business opportunities for Finnish companies and designers as well as creating and strengthening long-term Finnish-Japanese co-operation.
Hirameki targets the Japanese industry, consumers and general public as well as Finnish and Japanese culture and business media.
Hirameki is produced by Design Forum Finland in collaboration with Living Design Center Ozone and the Finnish Institute in Japan. It is also a large cooperation platform between the most important actors in the fields of design in both Finland and Japan, from design agencies to education and communication, and from young creators to solutions based on businesses, design-intensive companies and universities.
