HIRAMEKI Design × Finland
Design Event and Exhibition
October 29-November 7, 2010
Living Design Center Ozone, Tokyo
Welcome to refresh your image of Finnish design! HIRAMEKI Design × Finland exhibition on three floors and seven spaces presents a representative group of today's brightest designer names along with companies utilising design in a key way, curated by designers Harri Koskinen and Ilkka Suppanen.
HIRAMEKI is a moment of epiphany, a spark, inspiration. A broad overview of Finnish design is presented through six color-themed sparks, leading to HIRAMEKI as the seventh color. HIRAMEKI, the moment when one color changes to another, offers a new perspective and an opportunity to exchange views and design together.
BLACK: AUTHORS, ICON
The black spark describes products and the people behind them; Finnish designers are often seen wearing black. Here black illustrates the vast know-how of these professionals and the talent and attitude used in creating beautiful and functional objects.
WHITE: LIGHT, THINKING
The white spark reflects light. Energy solutions and high technology influence our everyday lives. Some technological solutions are based on the knowhow of craftsmen, others on new innovations. Seemingly simple solutions often contain a long history of knowledge behind them.
GREEN: SUSTAINABILITY, RETHINKING WELFARE
The green spark showcases sustainab le solutions for the future. Learning to exchange best practices between organizations, stakeholders, companies and designers is the key element in rethinking welfare
GREY: DESIGN AND INDUSTRY
The grey spark presents design as a strategic tool in product development. Companies are using design in a holistic way more than ever before; from brand design and digital design to usability and marketing communications.
BLUE: SUOMI, FINLAND
The blue spark illustrates the Finnish way of life, how form follows function. Design is in everyday use in Finnish homes. Today, Finnish design draws inspiration both from the nature and urban surroundings, from traditions and global connections.
NEON: ATTITUDE
The neon spark surprises you. A playful attitude is necessary, and many young designers dare to challenge traditions.
Hirameki Design x Finland is produced by Design Forum Finland in collaboration with the Living Design Center OZONE and Finnish Institute in Japan.
